About Us

Selling and promoting Sustainable Fashion blends three strong passions I hold; the health of my children, the environment and clothes. Yes, the third one seems more like a guilty pleasure and less altruistic than the first two, however I cannot help but be complex. I am woman. 

I am also a mother of a lovely 6 year old girl and a very busy 11 month old boy.  In the years between both children I have discovered that dressing a little girl in stylish clothing is considerably easier (so many cute clothes!) than dressing a boy (where have all the cute clothes gone?).  I have also discovered that the baby bottles I used for my daughter have now been banned in Canada due to their presence of BPA. 

Along with the cascade of toy recalls from recent past, current findings on endocrine disruptors (dioxins, phthalates etc.), global warming, the plastic garbage patch in the Pacific, the copious amounts of pesticide use on conventional cotton crops, my daughter’s severe food allergies, and the blue recycling bins finally implemented in my city of Calgary, I have been inspired to reinvent my superficial love of clothing into something purposeful; I have become Canada’s source for the largest selection of sustainable fashion for children and expecting moms. What does this mean for you?  It means that your support and purchase of sustainable clothing that is modern and stylish, also helps to improve the quality of life for our families as well as the Environment.

Happy shopping,

Marilou